He's Coming. And, You Can't Stop Him.

I know some people dig him because he's arguably the best player in the NBA. And, some dig him because they are provincial homers. And, others dig him because he's not Kobe Bryant.

I get it. LEBRON JAMES is really good. He's great. He may be the best ever... maybe. Eventually.

But, that's the problem. You're only fueling the beast. I HATED Michael Jordan. I couldn't escape the guy. I'd turn on NBC... "Hey, it's the Bulls." On the rare occasion it wasn't the Bulls... "Hey, it's Jordan being interviewed at halftime."

I'd flip to a non-sports related television show... "Hey, there's a Jordan commercial." I'd flip to another station... "Hey, there's another Jordan commercial. Was that the Footloose guy?" Lame. I'd go visit a friend's house. "Hey, nice 24 Jordan posters in your room, dude."

I'd go to basketball camps. "Hey, why is everyone wearing the same numbered jersey?" I'd go to the gym to get away. Hey, why does that guy wear that rubber knee thing with the top folded over to reveal the other color. And, why does that guy keep sticking out his tongue?"

I'd go to Foot Locker for new shoes. "Hey, where are Bird's Converse Weapons? Well... do you have any Magic Weapons? No... only Jordan's huh? OK. Give me those lame Avias over there on the bottom shelf I guess".

So, being frustrated... and wearing lame shoes, I would go to the movies. "Hey, 3 out of the 4 movie screens are showing 'Space Jam'. The other one is showing 'Roger Rabbit'." Woe.

So, I'd go home. And, cry myself to sleep. My mom would notice. She'd ask me if a Gatorade would make me feel better. I think she'd even sing that stupid song... Only Craid Ehlo hated that commercial more than me. More woe.

Thanks for nothing Mom. No wonder I left home so early...
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But, I digress. That is NOTHING compared to what's in store for us over the next 15 years. I'm telling you. The backlash will be great. And, a lot of you will remember some old surly blogger "back in the day" warning you of James overload. And, you'll giggle. And, then cry.

To quote a movie that came out around the time Jordan entered the league: "You still don't get it, do you? He'll find [you]! That's what he does! It's ALL he does! You can't stop him! He'll wait for you! He'll reach down [your] throat and tear [your] fu#$ing heart out!"

OK. Maybe he won't tear your heart out (unless you live in Cleveland). But, the marketing/media onslaught will steal the soul from the greatest game I've ever played or watched.